Where

there's a

will

branding, websites, and beyond

moxie made creates thoughtful brand identities that you can see, hear, and feel.

Desktop and Laptop

Brand Strategy
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Having a well-thought out plan behind your brand can be the difference between a one hit wonder and long-term domination. In our strategy process, we work with you to understand who you truly are and use your beliefs and values to guide your decisions in ways that are better for your people, your business, and the future, communicate your brand consistently and effectively through every piece of content you make, attract the right customers to build a strong, lasting brand, and position your brand in a way that helps you compete now—and tomorrow. We do so by establishing the following:

Naming

It’s not only about what you name the brand, product, or service, it’s about how we can use it to create the story surrounding it. You want a name that will live forever. Through name development, trademark evaluation, and consumer research, we do just that.

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Brand Story

If your branding is the body of your business, your Brand Story is the backbone. This is the solid foundation we lay that will hold up the business and have your dream customer choosing you over the next gal. Moxie Made works with you to identify what makes you, your business, and your product/service unique. We then translate that over into structure such as brand goals, purpose, vision, mission, and values.

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Customer Personas

After establishing what makes you, your business, and your product/service authentic, we then establish a very detailed outline of WHO you want to be speaking, selling, and building relationships with. These are referred to as your customer personas.

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Voice & Tone

Once we understand the WHO behind the business, we can then create your Brand Voice & Tone - how is your brand going to sound to your customers. Moxie Made uses a handful of exercises to accomplish this step in the process which tend to be a very enlightening process for business owners.

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Brand Messaging

Now that we have the foundation crafted for the brand, we know WHO we are speaking to with it, and HOW we are speaking, we can establish the WHAT - What will the brand be saying to its customers. We discover what the main pillars should be for people to associate your business with.

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Brand Positioning

Lastly, we take our Brand Strategy and position it within the business' industry's market to make sure you, the business owner, knows exactly where you can fit in, stand out, and shine.

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Strategy Implementation

After the above is completed, Moxie Made works alongside the business owner to implement it where necessary.

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Brand design
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A lot of the time when people start a business, they think logo design is all they need to get started. However they will quickly learn it is just a small piece to creating a successful business and if not done correctly can lead to a path of confusion for all. Our Brand Design process takes the newly created Brand Strategy and implements it visually wherever your customers will see it, or what we call brand touchpoints.

Brand Identity

Moxie Made believes in collaboration over competition and has a desire to show there is no end to creativity. That is why in our Brand Identity process, we bring in artists and graphic designers to create the overall brand look. This includes brand color and typography selection, logo creation, and any design elements needed such as business cards, postcards, signage, etc. What we look for in a strong Brand Identity is for it to be distinct, memorable, scale, flexible, cohesive and easy to apply.

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Are you an artist or graphic designer interested in working together?

Let us know!
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Website building
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Once upon a very sad time, having a website as a business owner was the most confusing, nerve-racking thing you had to deal with (or avoid) on a daily basis. However, with the use of modern technology and tech experts listening to business owners' needs, we thankfully no longer have that issue. Moxie Made builds and designs functional and beautiful websites for the newly crafted brand to live.

Web Development

Moxie Made uses web platforms Webflow and Shopify to develop websites for the brands we create. Depending on the purpose of the business, this could be a blog, an e-commerce shop, an online portfolio, etc.

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Web Design

Web Design is where we get to take the newly crafted brand and let it shine. By having Moxie Made design the look and feel of your website, you can ensure it will be cohesive and consistent with all your other brand touchpoints.

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Copywriting

To compliment the look and feel, we then come in and use your brand story and messaging to create the verbiage for your website. Moxie Made utilizes SEO strategy in this process as well.

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Work at a coffee table with a notebook, tablet, and coffee cup

manage‍
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This is an optional step in our process, but comes highly recommended. If you are looking for a little extra support when we wrap things up, we offer monthly brand management services plus add-ons such as implementation help and Public Relations assistance.

Brand Management

Our monthly Brand Management services include a 2 hr. strategy meeting every month to brandstorm and plan ahead. This also comes with the option to have Moxie Made support the implementation of what is planned.

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Public Relations

What better way to celebrate a new brand than by having it professionally promoted to the world? As part of our management services, we offer Public Relations assistance to make sure you get the word out - strategically.

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state & tell

Naming
Brand Identity

charlotte choir school

Brand Strategy
Identity Implementation
Website Design

salon uncensored

Brand Strategy

packsy

Brand Positioning

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