Where

there's a

will

branding, websites, and more

we find a way through building thought-filled brand identities you can see, hear, and feel.

Desktop and Laptop

Full Brand Identity Creation
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Just like you find individuality in your personal identity, your brand’s identity should do the exact same for your business. Through kid-like creative thought, intuitive listening, attention-getting graphic design backed by conceptual strategy and planned execution, we help our clients curate brands their clients and future clients won't soon forget.

During our Brand I.D. Creation process, we work with you to understand who you truly are, how to communicate your brand consistently and effectively through every piece of content you make, attract the right customers to build a strong, lasting brand, and position your brand in a way that helps you compete now—and tomorrow.

In the Full Brand I.D. Creation we cover:

Naming

It’s not only about what you name the brand, product, or service, it’s about how we can use it to create the story surrounding it. You want a name that will stand out and resonate with your ideal customers. Through name development, trademark evaluation, and consumer research, we do just that.

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Brand Story

If your branding is the body of your business, your brand story is the backbone. This is the solid foundation we lay that will hold up the business and have your dream customer choosing you over the next gal or guy. Moxie Made works with you to identify what makes you, your business, and your product/service unique. We then translate that over into structure such as brand goals, purpose, vision, mission, and values.

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Customer Personas

After establishing what makes you, your business, and your product/service authentic, we then establish a very detailed outline of WHO you want to be speaking, selling, and building relationships with. These are referred to as your customer personas.

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Voice & Tone

Once we understand the WHO behind the business, we can then create your brand’s voice & tone - how is your brand going to sound to your customers. Moxie Made uses a handful of exercises to accomplish this step in the process which tend to be a very enlightening experience for business owners.

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Brand Messaging

Now that we have the foundation crafted for the brand, we know WHO we are speaking to with it, and HOW we are speaking, we establish the WHAT - What will the brand be saying to its customers. We discover what the main pillars should be for people to associate your business with.

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Visual Brand Identity

To conclude the brand identity creation, we take the newly created brand strategy and implement it visually. This includes brand color and typography selection, logo creation, patterns, 30-page identity guidelines, and any other extra visual assets needed such as business cards, postcards, signage, etc.

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Websites
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Once upon a very sad time, having a website as a business owner was the most confusing, nerve-racking thing you had to deal with (or avoid) on a daily basis. However, with the use of modern technology and tech experts listening to business owners' needs, we thankfully no longer have that issue. Moxie Made builds and designs functional and beautiful websites for the newly crafted brand to live.

Web Development

Moxie Made uses web platforms Webflow and Shopify to develop websites for the brands we create. Depending on the purpose of the business, this could be a blog, an e-commerce shop, an online portfolio, etc.

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Web Design

Web Design is where we get to take the newly crafted brand and let it shine. By having Moxie Made design the look and feel of your website, you can ensure it will be cohesive and consistent with all your other brand touchpoints.

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Copywriting

To compliment the look and feel, we then come in and use your brand story and messaging to create the verbiage for your website. Moxie Made utilizes SEO strategy in this process as well.

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coaching
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A lot of the time when people start a business, they think logo design is all they need to get started. However they will quickly learn it is just a small piece to creating a successful business and if not done correctly can lead to a path of confusion for all. Our Brand Design process takes the newly created Brand Strategy and implements it visually wherever your customers will see it, or what we call brand touchpoints.

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Work at a coffee table with a notebook, tablet, and coffee cup

consulting
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This is an optional step in our process, but comes highly recommended. If you are looking for a little extra support when we wrap things up, we offer monthly brand management services plus add-ons such as implementation help and Public Relations assistance.

Brand Management

Our monthly Brand Management services include a 2 hr. strategy meeting every month to brandstorm and plan ahead. This also comes with the option to have Moxie Made support the implementation of what is planned.

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Public Relations

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state & tell

Naming
Brand Identity

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Brand Strategy
Identity Implementation
Website Design

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Brand Strategy

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Brand Positioning

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