moxie made uses strategy to create tailored brand identities for entrepreneurs with a great idea.
Having a well-thought out plan behind your brand can be the difference between a one hit wonder and long-term domination. In our strategy process, we work with you to understand who you truly are and use your beliefs and values to guide your decisions in ways that are better for your people, your business, and the future, communicate your brand consistently and effectively through every piece of content you make, attract the right customers to build a strong, lasting brand, and position your brand in a way that helps you compete now—and tomorrow. We do so by establishing the following:
If your branding is the body of your business, your Brand Story is the backbone. This is the solid foundation we lay that will hold up the business and have your dream customer choosing you over the next gal. Moxie Made works with you to identify what makes you, your business, and your product/service unique. We then translate that over into structure such as brand goals, purpose, vision, mission, and values.
Voice & Tone
Once we understand the WHO behind the business, we can then create your Brand Voice & Tone - how is your brand going to sound to your customers. Moxie Made uses a handful of exercises to accomplish this step in the process which tend to be a very enlightening process for business owners.
A lot of the time when people start a business, they think logo design is all they need to get started. However they will quickly learn it is just a small piece to creating a successful business and if not done correctly can lead to a path of confusion for all. Our Brand Design process takes the newly created Brand Strategy and implements it visually wherever your customers will see it, or what we call brand touchpoints.
Moxie Made believes in collaboration over competition and has a desire to show there is no end to creativity. That is why in our Brand Identity process, we bring in artists and graphic designers to create the overall brand look. This includes brand color and typography selection, logo creation, and any design elements needed such as business cards, postcards, signage, etc. What we look for in a strong Brand Identity is for it to be distinct, memorable, scale, flexible, cohesive and easy to apply.
Are you an artist or graphic designer interested in working together?Let us know!
Once upon a very sad time, having a website as a business owner was the most confusing, nerve-racking thing you had to deal with (or avoid) on a daily basis. However, with the use of modern technology and tech experts listening to business owners' needs, we thankfully no longer have that issue. Moxie Made builds and designs functional and beautiful websites for the newly crafted brand to live.