Moxie Made was born out of one big truth: Your idea matters.
Founded in 2019 by Hayley Kruth, a Kentucky native with a background in PR, branding, and marketing—and a serious hustle mindset—Moxie Made started as a one-woman leap of faith. After juggling multiple jobs, grad school, and planning a wedding, Hayley decided it was time to build something of her own. What began as a focus on helping clients market their businesses quickly evolved into a deeper passion for helping small businesses, nonprofits, and entrepreneurs take what makes them so special and craft it into full brand identities that the world could see, hear, and feel.
Since then, we have focused on just that: helping the passion-driven build brands that aren’t just seen—but felt.
We believe in dreaming big but keeping it grounded.
In tough love meets full-body yes.
In clarity through simplicity.
In ideas turned into action.
In the kind of creativity that reminds you what it felt like to believe in the impossible.
Originally from the state of fast horses and slow pours, Hayley moved to Charleston, SC from Kentucky after starting Moxie Made in 2019.From a craft whiskey distillery in Louisville to a coworking space in Bowling Green, to now helping entrepreneurs present their ideas thoughtfully and visually, Hayley has an earned skillset in marketing, publicizing, and branding businesses that were once just a great idea.Prior to working for herself, she earned her degrees in Public Relations, Marketing, and Media & Branding. She went on to work in the small business sector, learning the ins and outs of starting a business, creating brands that mean something, and executing to fruition. This has included maintaining brand identities, creating organic content for social media, designing various digital and printed assets, pitching to the media, and handling all written material about the business.
Savannah is a flexible, driven designer with a passion for coming up with innovative, effective and holistic visual solutions. Her goal is to create powerful storytelling through distinct visual language to help forward-thinking clients succeed in digital culture. Her background includes corporate, agency and freelance design experience.Other clients that she has worked with include government contractors, medical practices and associations, nonprofits, retail, personal care and more.Prior to freelancing and working with Moxie Made, she worked for an advertising agency whose clientele was primarily in the vacation and tourism market across 11 different cities. Her work with this agency consisted of ads, rack cards, websites and editorial pieces for restaurants, hotels, shops, activities, and attractions.
