A direct, authentic brand that highlights an unfiltered podcast for new moms, expectant moms, and women entrepreneurs
Raising Hustle is a bold, unfiltered brand. Inspired by Mariel Fry, a powerhouse bookkeeper, extroverted networker, and unapologetic hustler, it leans into the feeling of raw, real-life chaos in combination with the triumphs of modern motherhood and entrepreneurship — promoting raising kids, raising hell, and raising the bar.
The brand’s personality:
Developed a clear, emotionally resonant brand narrative that captures Raising Hustle’s mission to blow the lid off the polished Instagram version of motherhood and entrepreneurship and instead spotlight the real magic and mess that happens in the in-between.
Refined the brand voice to feel candid, witty, conversational, and deeply relatable, creating messaging that feels less like a brand talking at people and more like an honest conversation with a friend. Established foundational messaging and positioning to ensure consistency across the podcast, website, social media, and marketing touchpoints.
Created the name Raising Hustle to encapsulate the balancing act of ambition, motherhood, identity, and modern entrepreneurship in a way that feels both relatable and memorable.
Developed the brand tagline, “Mom first. Boss always.”, giving the brand a concise, ownable statement that captures its core message and audience connection.
Designed a visual identity system that reflects Raising Hustle’s mission to define what “having it all” actually means for modern motherhood and entrepreneurship. Crafted a logo that balances femininity, energy, honesty, and professionalism while still feeling approachable and real.
Also designed the podcast cover artwork, creating a visual identity that felt bold, relatable, and instantly recognizable across streaming platforms and digital marketing channels.
Ensured the branding system was flexible and scalable for use across podcast platforms, digital marketing, social content, merchandise, and web applications.
4. Website Design + Digital Experience
Designed and developed the Raising Hustle website to create a seamless extension of the brand experience online. Focused on building a user experience that feels warm, modern, engaging, and easy to navigate while strategically supporting podcast growth, audience connection, and content discovery.
Currently manage and support the ongoing marketing strategy for Raising Hustle across multiple platforms, helping grow brand visibility and audience engagement through cohesive, story-driven content.
This includes:
