Packsy Brand Creation

Packsy is a customized vehicle rental company in Charleston, SC that provides car rentals with pre-loaded accessories based off of what each renter needs for their trip.

Date:
September 1, 2022
Client:
Packsy
Category:
Full Brand Creation
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Packsy Brand Creation

Packsy simplifies travel and puts the needs of each traveler at the forefront of its service. It is highly personable and exists so adventurers can travel with the ones they love, making memories that last a lifetime.

The brand’s personality:

Resourceful
Idealist
Friendly
Dedicated
Adventurous

Key Deliverables

1. Full Brand Identity Creation

Clarified brand goals
Named the business (Packing + Easy = Packsy)
Defined purpose, vision and mission statements that represent Packsy’s core values and overall goal
Developed a visually cohesive brand identity
Articulated a tone of voice that is candid, conversational, and caring
Designed a playful logo for visual messaging to create lasting impressions
Designed a library of visual assets to use throughout
Selected brand colors that reflect kindness and a sense of adventure
Offered an approachable and professional typeface collection that comes across as readable and fun

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Packsy Brand Creation

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