Packsy Brand Creation

Packsy is a customized vehicle rental company in Charleston, SC that provides car rentals with pre-loaded accessories based off of what each renter needs for their trip.

  • Date:
    September 1, 2022
  • Client:
    Packsy
  • Category:
    Full Brand Creation
    ,

Packsy Brand Creation

Packsy simplifies travel and puts the needs of each traveler at the forefront of its service. It is highly personable and exists so adventurers can travel with the ones they love, making memories that last a lifetime.

The brand’s personality:

  • Resourceful
  • Idealist 
  • Friendly 
  • Dedicated
  • Adventurous

Key Deliverables

1. Full Brand Identity Creation

  • Clarified brand goals
  • Named the business (Packing + Easy = Packsy)
  • Defined purpose, vision and mission statements that represent Packsy’s core values and overall goal
  • Developed a visually cohesive brand identity 
  • Articulated a tone of voice that is candid, conversational, and caring
  • Designed a playful logo for visual messaging to create lasting impressions
  • Designed a library of visual assets to use throughout 
  • Selected brand colors that reflect kindness and a sense of adventure
  • Offered an approachable and professional typeface collection that comes across as readable and fun
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Contact

What are you dreaming up?

Moonshine St. 14/05 Chelsea, London, UK
info@email.com
00 (123) 456 78 90

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