The Redirect Collective is a transformative force rooted in the dedication to improve the world. With this, as both advocates and advisors, the brand creates avenues for change to occur through education, resources, and unwavering support. The brand’s personality is:
- Trustworthy
- Serious
- Caring
- Visionary
- Loyal
Key Deliverables
1. Full Brand Identity Creation
- Assisted in naming the organization
- Defined purpose, vision and mission statements that represent The Ridirect Collective’s core values and overall purpose
- Developed a visually cohesive brand identity that relays the impactful work The Redirect Collective provides and inspires feelings of hope
- Articulated a tone of voice that is motivational, formal/professional, conversational, and caring/empathetic.
- Designed an inviting logo with multiple variations for visual messaging
- Selected brand colors to reflect resilience, stability, energy, and a sense of calmness
- Curated fonts to offer a typographic identity that balances modern sophistication and strength, creating a cohesive, approachable, and empowering brand
2. Brand Implementation
We integrated the new branding into the website build and created an inviting aesthetic with clear resources for prospects to easily access information about the mission and services. See the full website at https://www.theredirectcollective.org/
