State & Tell aims to support ideas, causes, and businesses so they can have successful interactions that result in awareness, presence, and loyalty. With an emphasis on storytelling, their focus is to use the power of communication for good, to inspire and to connect.
The brand’s personality is:
- Bold
- Innovative
- Compassionate
- Dignified
- Advocate
Key Deliverables
1. Full Brand Identity Creation
- Clarified brand goals
- Named the business
- Defined purpose, vision and mission statements that represent State & Tell’s core values and overall focus
- Developed a visually cohesive brand identity
- Articulated a tone of voice that is creative yet practical, conversational, caring, and enthusiastic
- Designed a stately logo for visual messaging to create lasting impressions
- Designed a library of visual assets to use throughout
- Selected brand colors inspired from the most fun parts of the South, hosting, sunsets, bourbon, and more
- Offered an approachable and professional typeface collection that comes across as readable and familiar
2. Brand Implementation
We integrated the new branding into the website build and planned out a soft launch for Nora to introduce S&T to the public. See full website at https://www.stateandtell.com/
