The Sophie Orozco brand is one that provides transformation for others in a deeply personal and loving way. The brand comes off as a quiet listener who is wise and is felt by others to be their guide to discovering the treasure at the end of the rainbow. The brand’s personality:
- Magnetic
- Insightful
- Calming
- Wise
- Full of Life
Key Deliverables
1. Full Brand Identity Creation
- Defined a vision and mission statement that represents Sophie Orozco and her identified goals
- Crafted customer synopsis (needs, objectives and goals, problems to solve)
- Developed a visually cohesive brand identity that reflects Sophie Orozco’s purpose and communicates hope to her audience
- Articulated a tone of voice that is thoughtful/refined, caring/empathetic, and motivational
- Designed a logo that is based in typography with the use of three different fonts, denoting a luxury feel. It also gives a nod to the concept of connection with how the primary lettering loops through one other
- Designed different visual assets that tied in the bivalve seashell. This not only represents the coastal, beach feeling the Sophie Orozco brand was aiming for, but it also brought in symbolic meaning as the bivalve shell is a single shell with two parts - just like a marriage.
- Selected floral-inspired brand colors giving an elevated feel with a nod to ethereal and feminine softness
- Offered a simple, but approachable and professional typeface with a “less is more” mentality
2. Brand Implementation
For this project we collaborated with Erin Pratt of Ivy Lynn Studio for a full website creation and implemented the new brand messaging and assets to create a fresh, professional place for prospective clients to explore.
