Genuine Ranch Made in 72

Key Deliverables

1. Brand Messaging Refinement

• Developed a thoughtful, refined narrative that communicates Tana’s desire for wholesome ingredients to foster good feelings and  community.
• Articulated a tone of voice that is both casual and motivating, ensuring consistency across all touchpoints.
  

2. Logo Update

• Collaborated with Rad Co. Studio on all design elements.
• Redesigned the logo to embody Tana’s vision of sharing love through real ingredients.
• Achieved a balance of authenticity and love, ensuring the logo feels appealing  and professional.
• Ensured scalability and adaptability for use across digital and print platforms.