Saran Pilates Made in 72

A professional brand inspired by Gabrielle Saran, presenting itself as the go-to platform for online reformer workouts designed for all levels and moods.

  • Date:
    November 14, 2024
  • Client:
    Saran Pilates
  • Category:
    72-Hour Brand Refresh
    ,
    VIP Brand Strategy Day

Saran Pilates Made in 72

Saran Pilates as THE platform for reformer workouts and instructing others on how to get a great workout in that is easy, enjoyable, and effective. It is here to serve a tight knit community, almost like a special club, of people who choose reformer workouts as their way of celebrating their body through all life’s phases.

The brand’s personality is:

  • Creative
  • Honest
  • Reliable
  • Visionary
  • Adventurous

Key Deliverables

1. Brand Messaging Refinement

  • Developed a narrative that reflects the creative and community-building effects of the Saran Pilates brand
  • Articulated a tone of voice that is cool,  playful/energetic +  enthusiastic, and caring/empathetic.

2. Logo Update

  • Refreshed the logo to portray the easy, effective, enjoyable feel that Saran Pilates provides 
  • Achieved a balance of simplicity and ease, ensuring the logo feels cleancut and playful
  • Ensured scalability and adaptability for use across digital and print platforms.

3. Implementation

Collaborated with Erin Pratt of Ivy Lynn Studio to seamlessly incorporate new branded elements into a fully developed, interactive website.

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Contact

What are you dreaming up?

Moonshine St. 14/05 Chelsea, London, UK
info@email.com
00 (123) 456 78 90

We’d love to hear what you’re working on and how we can help bring it to life—big ideas, baby steps, or anything in between.

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