She Breathes Easy Made in 72

A personal brand for Marissa Rowell with the extension of being a yoga studio and community.

Date:
July 15, 2024
Client:
She Breathes Easy
Category:
72-Hour Brand Refresh
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She Breathes Easy Made in 72

She Breathes Easy first and foremost is very selfless in caring for others — Its goal is to nourish and help cultivate self-care. In doing so, it shares its expertise in the practice of yoga, giving others the tools to live a happy and healthy life. It meets people where they are to find common ground to build upon.

The brand’s personality is:

Relaxed
Reliable
Open-Minded
Dedicated

Key Deliverables

1. Brand Messaging Refinement

Developed a narrative that reflects the reliable yet, free-spirited mood of She Breathes Easy
Articulated a tone of voice that is caring/empathetic, enthusiastic, playful/energetic

2. Logo Update

Refreshed the logo to portray the inclusive, relaxed feel that She Breathes Easy provides
Achieved a balance of feminism and adventure, ensuring the logo feels professional and, in its own sense, groovy.
Ensured scalability and adaptability for use across digital and print platforms.

3. Implementation

Collaborated with Erin Pratt of Ivy Lynn Studio to seamlessly incorporate new branded elements into a fully developed website.

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She Breathes Easy Made in 72

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