She Breathes Easy Made in 72

A personal brand for Marissa Rowell with the extension of being a yoga studio and community.

  • Date:
    July 15, 2024
  • Client:
    She Breathes Easy
  • Category:
    72-Hour Brand Refresh
    ,

She Breathes Easy Made in 72

She Breathes Easy first and foremost is very selfless in caring for others — Its goal is to nourish and help cultivate self-care. In doing so, it shares its expertise in the practice of yoga, giving others the tools to live a happy and healthy life. It meets people where they are to find common ground to build upon.

The brand’s personality is:

  • Relaxed
  • Reliable
  • Open-Minded
  • Dedicated

Key Deliverables

1. Brand Messaging Refinement

  • Developed a narrative that reflects the reliable yet, free-spirited mood of She Breathes Easy
  • Articulated a tone of voice that is caring/empathetic, enthusiastic, playful/energetic

2. Logo Update

  • Refreshed the logo to portray the inclusive, relaxed feel that She Breathes Easy provides 
  • Achieved a balance of feminism and adventure, ensuring the logo feels professional and, in its own sense, groovy.
  • Ensured scalability and adaptability for use across digital and print platforms.

3. Implementation

Collaborated with Erin Pratt of Ivy Lynn Studio to seamlessly incorporate new branded elements into a fully developed website.

No items found.

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

05
Contact

What are you dreaming up?

Moonshine St. 14/05 Chelsea, London, UK
info@email.com
00 (123) 456 78 90

We’d love to hear what you’re working on and how we can help bring it to life—big ideas, baby steps, or anything in between.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us