Shared City is the person who is approachable, welcoming, and friendly. They are on a mission to change the world and they take action towards it. They see the possibilities as endless and the beauty in creating a way. The brand’s personality:
- Confident
- Visionary
- Resourceful
- Friendly
Key Deliverables
1. Full Brand Identity Creation
- Defined a vision and mission statement that represents Shared City and their identified goals
- Crafted customer personas (builders, doers, seekers) which went on to be a guide + inspiration for the overall logo design
- Developed a visually cohesive brand identity that reflects Shared City’s mission and engages the community
- Articulated a tone of voice that is motivational, playful/energetic, empathetic, and candid.
- Designed the logo to reflect builders, seekers and doers that make up the heart of Shared City
- Selected brand colors inspired out of a cheery, inclusive, and inspirational overall feeling, while maintaining a sense of stability.
- Offered a simple and approachable yet professional typeface to give Shared City a typographic identity that creates a polished look while still appearing engaging.
- Designed fresh, memorable business cards that reflect the new branding.
2. Brand Implementation
We seamlessly integrated the branding we developed for Shared City into their existing website, ensuring consistency and clarity around their vision and mission. This transformation enhanced user experience, making it easier for visitors to connect with the brand, get involved, and take meaningful action. See the full website at https://sharedcitychs.org/
