pan american apparel

Slow Fashion Children's Clothing

the project:



December 2020

Sustainable, Luxury Products from Underserved Global Producers

So much power in just one line of words. That sums up Selva Calderon, mom, power house, and founder & owner of Pan American Apparel. Selva sat down with us inthe beginning with an idea and a notebook full of notes and sketches. Being from Peru, she wanted to start a children's slow-fashion clothing line that could give homage to her roots and give back to the earth. She was seeking guidance on how to create a brand that sounded good and looked professional.


We were lucky enough to work with Selva and her slow fashion children's clothing brand from the start. Her moxie shined through when she showed up with a book full of notes and sketches in our first meeting and even a primilanary logo concept. From strategizing her brand to logo creation, product design, and more, we were able to take her passion project and give it the boost it needed to be a thriving e-ccomerce business.

You can check Pan American Apparel out on Instagram or at

Hayley took my passion project from a messy idea to a true business with a clean and beautiful look and clear message. I’m a mom of five and a busy professional, so Hayley’s help was a life saver! She has become an indispensable part of my Pan American Apparel team and an encouraging voice in my life.
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