NXT Mission is a fighter and a team player. It believes there is true power in numbers and fights to make a path where a path might not exist. It always wants to share with others its reasoning for change so others can understand + get on board. The brand’s personality:
- Bold
- Innovative
- Compassionate
- Dignified
- Advocate
Key Deliverables
1. Full Brand Identity Creation
- Assisted in naming the organization
- Defined purpose, vision and mission statements that represent NXT Mission’s core values and overall quest
- Crafted customer synopsis (needs, objectives and goals, problems to solve)
- Developed a visually cohesive brand identity that relays the critical work NXT Mission provides and inspires others to get involved
- Articulated a tone of voice that is motivational, playful/energetic, empathetic, and candid.
- Designed a bold logo for visual messaging and immediate impact
- Designed a library of visual assets to use throughout. This included the badge which was inspired by the badge that FTP’s have on their uniforms as well as designing the logos in English and in Arabic to pay homage to bringing the two together to accomplish the mission.
- Selected brand colors inspired by the colors of the Afghanistan flag to denote pride in where the FTPs are from, but also that this time is different, by taking a different approach to the use of the colors.
- Offered an approachable and professional typeface collection that comes across as readable and bold.
2. Brand Implementation
We integrated the new branding into the website build for a polished, engaging place for prospects to find education and inspiration, as well as immediate ways to get involved. See website at https://www.nxtmission.org/
