Home Design & Organization

the project:

Branding, Web Design


August 2021

For your family to live in and love.

Nested is a home organization & design service founded by Barbara Bianchi providing creative solutions for home organization, design, and re-design. Barbara had been hustling on the side doing design projects here and there for family and friends when she came to us looking to take it a step further. As a wife and mother of two, Barbara knows the value of having a space to come home to that makes you feel warm and welcomed while also being very effeicnt and functional. Her eye for what looks great in a space paired with her willingness (moxie) to find a way gives Nested an edge that Charleston has not seen before.


Moxie Made worked alongside Barbara from the very beginning to craft a brand that was not only representative of the work she would be doing but also something that spoke to who she is as a person. The included picking a name for the business, tagline, brand voice, and messaging. We went through a very throrough process, especially in the design phase until we got it just right with what was envisioned. You will see below some of the other options we pitched to Barbara however what resulted at the end was a collaboration of many of the designs with four eggs sitting in the center of the nest to represent the best part of her life: her family of four.

Web Design

To get Barbara started with booking clients, she wanted a website for people to land on to find her. We designed a very simple yet efficient website for her to use and update as she pleases.

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