The “Cool Aunt” — Down-to-earth, travel-inspired, a touch of femininity, and professional, with the best, elegant parts a vineyard might bring to a visitor’s overall experience.
The brand’s personality is:
- Friendly
- Social
- Intellectual
- Dynamic
Key Deliverables
1. Brand Messaging Refinement
- Developed a professional, social narrative that communicates Love & Bunches’ adventurous style and denotes a bespoke experience, curated with the sipper, traveler, taster in mind
- Articulated a tone of voice that is creative yet thoughtful/refined, cool, playful/energetic + enthusiastic, and professional.
2. Logo Update
- Refreshed the logo to portray the elevated, personalized wine bar feel that Love & Bunches provides
- Achieved a balance of friendliness and class, ensuring the logo feels approachable yet customized.
- Ensured scalability and adaptability for use across digital and print platforms.
3. Implementation
Collaborated with Erin Pratt of Ivy Lynn Studio to integrate the new branded elements into a completed website
