Love & Bunches Made in 72

Love & Bunches is a female, sommelier-owned and operated mobile wine bar curating elevated wine-centric experiences through tastings, events, and custom travel experiences.

  • Date:
    July 1, 2024
  • Client:
    Love & Bunches
  • Category:
    72-Hour Brand Refresh
    ,

Love & Bunches Made in 72

The “Cool Aunt” — Down-to-earth, travel-inspired, a touch of femininity, and professional, with the best, elegant parts a vineyard might bring to a visitor’s overall experience.

The brand’s personality is:

  • Friendly
  • Social
  • Intellectual
  • Dynamic

Key Deliverables

1. Brand Messaging Refinement

  • Developed a professional, social narrative that communicates Love & Bunches’ adventurous style and denotes a bespoke experience, curated with the sipper, traveler, taster in mind
  • Articulated a tone of voice that is creative yet thoughtful/refined, cool, playful/energetic + enthusiastic, and professional.

2. Logo Update

  • Refreshed the logo to portray the elevated, personalized wine bar feel that Love & Bunches provides 
  • Achieved a balance of friendliness and class, ensuring the logo feels approachable yet customized.
  • Ensured scalability and adaptability for use across digital and print platforms.

3. Implementation

Collaborated with Erin Pratt of Ivy Lynn Studio to integrate the new branded elements into a completed website

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Contact

What are you dreaming up?

Moonshine St. 14/05 Chelsea, London, UK
info@email.com
00 (123) 456 78 90

We’d love to hear what you’re working on and how we can help bring it to life—big ideas, baby steps, or anything in between.

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