Erin J. Smith Counseling Made in 72

A personal brand rooted in the ethos of active, everyday healing.

  • Date:
    April 17, 2023
  • Client:
    Erin J. Smith Counseling
  • Category:
    72-Hour Brand Refresh
    ,

Erin J. Smith Counseling Made in 72

Erin J. Smith Counseling is a personal brand rooted in the ethos of active, everyday healing. It reflects Erin’s personality and approach, balancing empathy and guidance with a clear-eyed focus on growth. The brand’s personality:

  • Gentle yet Stern: Providing support while fostering accountability.
  • Quick to the Point yet Welcoming: Efficient and focused while remaining approachable.
  • A Catalyst for Change: Empowering clients to embrace progress and transformation.

A Place to Feel Better, Do Better, and Be Better: Offering a safe space for growth and healing.

Key Deliverables

1. Brand Messaging Refinement

  • Developed a clear, authentic narrative that communicates Erin’s counseling philosophy and her promise to clients.
  • Articulated a tone of voice that is both compassionate and motivating, ensuring consistency across all touchpoints

2. Logo Update

  • Redesigned the logo to embody Erin’s vision of everyday healing and transformation.
  • Achieved a balance of softness and strength, ensuring the logo feels approachable yet professional.
  • Ensured scalability and adaptability for use across digital and print platforms
No items found.

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

Get in Touch

05
Contact

What are you dreaming up?

Moonshine St. 14/05 Chelsea, London, UK
info@email.com
00 (123) 456 78 90

We’d love to hear what you’re working on and how we can help bring it to life—big ideas, baby steps, or anything in between.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us

Follow Us