Erin J. Smith Counseling Made in 72

A personal brand rooted in the ethos of active, everyday healing.

Date:
April 17, 2023
Client:
Erin J. Smith Counseling
Category:
72-Hour Brand Refresh
,

Erin J. Smith Counseling Made in 72

Erin J. Smith Counseling is a personal brand rooted in the ethos of active, everyday healing. It reflects Erin’s personality and approach, balancing empathy and guidance with a clear-eyed focus on growth. The brand’s personality:

Gentle yet Stern: Providing support while fostering accountability.
Quick to the Point yet Welcoming: Efficient and focused while remaining approachable.
A Catalyst for Change: Empowering clients to embrace progress and transformation.

A Place to Feel Better, Do Better, and Be Better: Offering a safe space for growth and healing.

Key Deliverables

1. Brand Messaging Refinement

Developed a clear, authentic narrative that communicates Erin’s counseling philosophy and her promise to clients.
Articulated a tone of voice that is both compassionate and motivating, ensuring consistency across all touchpoints

2. Logo Update

Redesigned the logo to embody Erin’s vision of everyday healing and transformation.
Achieved a balance of softness and strength, ensuring the logo feels approachable yet professional.
Ensured scalability and adaptability for use across digital and print platforms

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Erin J. Smith Counseling Made in 72

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