Be Data Lit Made in 72

A data literacy agency passionate about education and equipping others with knowledge

  • Date:
    September 16, 2024
  • Client:
    Be Data Lit
  • Category:
    72-Hour Brand Refresh
    ,
    Website

Be Data Lit Made in 72

Be Data Lit exists to break the mold within the data industry and beyond. The brand sets out to defy conventional norms through using its passion for education and equipping others with knowledge — like a weapon! Be Data Lit welcomes all and places focus on approachability.

The brand’s personality:

  • Pioneering
  • Analytical
  • Rebellious
  • Dedicated
  • Playful

Key Deliverables

1. Brand Messaging Refinement

  • Developed a clear, motivating  narrative that communicates the benefits of data literacy for business to grow and scale.
  • Articulated a tone of voice that is both playful and defiant, encapsulating the creative edge data literacy can bring to the table.

2. Logo Update

  • Redesigned the logo to embody Sarah’s vision of education and empowerment.
  • Achieved a balance of playfulness  and wisdom, ensuring the logo feels memorable yet professional.
  • Ensured scalability and adaptability for use across digital and print platforms.

3. Website Refresh

  • Implemented the new branding into Be Data Lit's SquareSpace website following the Made in 72

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Contact

What are you dreaming up?

Moonshine St. 14/05 Chelsea, London, UK
info@email.com
00 (123) 456 78 90

We’d love to hear what you’re working on and how we can help bring it to life—big ideas, baby steps, or anything in between.

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