Be Data Lit Made in 72

A data literacy agency passionate about education and equipping others with knowledge

Date:
September 16, 2024
Client:
Be Data Lit
Category:
72-Hour Brand Refresh
,
Website

Be Data Lit Made in 72

Be Data Lit exists to break the mold within the data industry and beyond. The brand sets out to defy conventional norms through using its passion for education and equipping others with knowledge — like a weapon! Be Data Lit welcomes all and places focus on approachability.

The brand’s personality:

Pioneering
Analytical
Rebellious
Dedicated
Playful

Key Deliverables

1. Brand Messaging Refinement

Developed a clear, motivating narrative that communicates the benefits of data literacy for business to grow and scale.
Articulated a tone of voice that is both playful and defiant, encapsulating the creative edge data literacy can bring to the table.

2. Logo Update

Redesigned the logo to embody Sarah’s vision of education and empowerment.
Achieved a balance of playfulness and wisdom, ensuring the logo feels memorable yet professional.
Ensured scalability and adaptability for use across digital and print platforms.

3. Website Refresh

Implemented the new branding into Be Data Lit's SquareSpace website following the Made in 72

‍

No items found.

Contact

What are you dreaming up?

We’d love to hear what you’re working on and how we can help bring it to life—big ideas, baby steps, or anything in between.

Start the Conversation

Be Data Lit Made in 72

Date:

Client:

Category: