Jennifer Mary Collective Made in 72

Key Deliverables

1. Brand Messaging Refinement

We developed a clear, concise narrative that communicates Jen’s unique ability to create experiences where clients feel seen, celebrated, and deeply understood long before the camera clicks, and long after the final images are delivered.

We also shaped a tone of voice that feels enthusiastic, empathetic, and playful, ensuring consistency across every touchpoint while still sounding unmistakably like her.

2. Logo Update

The logo was redesigned to support the shift from Jennifer Mary Photography to Jennifer Mary Collective and to embody her mission of allowing clients to relive joy, connection, and emotion for years to come.

The result strikes a balance between energy and care. Enthusiastic yet professional. Editorial yet warm. Scalable and adaptable across digital and print.

And the icon detail? A subtle favorite. A J and an M, with a curved C that hugs the disco ball. A wink to the Collective and the celebratory light Jen brings into every project.

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The Outcome

• A brand narrative rooted in connection and genuine celebration
• A refreshed logo with joy, movement, and longevity built in
• A clarified voice that feels enthusiastic, playful, and heartfelt
• A tagline that captures her evolution: Elevated Stories, Vibrantly Told
• A brand identity that feels editorial, genuine, and unmistakably Jen

Jennifer Mary Collective is stepping boldly into its next chapter, and I’m so honored to support the leap.

You can see the live brand at jennifermarycollective.com ✨